Walking around Mojo King on a Monday morning is an experience. If you are curious enough you may find yourself looking at Mr Reeves photographs, objects envisioning what his story may be and if you dare to ask him you will soon see that behind the creator of Mojo king is hidden a man passionate by a culture, living it to the edge and trying to make a living out of it. Mojo King is so much more than a shop, it is a place where some of Mr Reeves’ memories are exposed. This shop is a story waiting to be told.
The first thing you may encounter next to Mojo King is two scooters.
When thinking about mod culture and the 60s in general, the scooter came as an inherent part of the picture. Let’s go back to the 60s. “The Mods” were found of late night dance club, house parties, nothing different from young people these days, except their inability to move easily from one place to another. In fact, London was far from being a cosmopolitan and connected city as it is now. Public transports were patchy, unreliable. The scooter came as the perfect solution as it was relatively cheap, easy to use, to store in town and customisable. This phenomenon lead to the creation of mod scooter rallies. A way for the Mods to show their customisable scooters, meet friends, create memories. Sixty years later, these events are still going and gather passionate and nostalgic Mods like Mr Reeves. If you want to catch a glimpse of what the 60s may have look like, the VFM Scarborough 2017 BSRA National Scooter Rally taking place on the 14th of April is the place to go. You may find Mr Reeves, driving around on his scooter, talking to his friends about the old times.
Want to know more about the Mods and Mr Reeves? Don’t forget to check these events: